In my previous blog, I put forth the premise that companies should stop focusing on the one-dimensional idea of “going green” and concentrate instead on the goal of achieving sustainability, which involves a three-dimensional focus on the ability of people, the planet and profit to all survive and thrive. Now I’d like to carry this
Lately, I have started rethinking the value of businesses “going green.” When companies spend money to make their products or manufacturing methods “greener,” but find consumers are reluctant to pay a corresponding “green” surcharge, what they have done is to substitute one form of green – the environmental kind – for another — the monetary
As I’m writing this, yet another Earth Day has rolled around – but I must admit that this year I’m seeing things from a somewhat different perspective. That is to say, I’ve come to the conclusion that merely focusing on “pure” sustainability efforts is currently the wrong approach to preserving the planet. While it has
This past week I was visiting with an old colleague who was contemplating a career change. He was especially interested in a particular opportunity that had arisen, but didn’t feel he had the right qualifications. So I told him a favorite story of mine about one of our top guys at Greenopolis who took it
If you’re among those who watched the Academy Awards, or at least the news clip featured on the awards telecast, I wonder – what would you consider its most arresting moment? Most viewers, I believe, would say the sequence in which Sasha Baron Cohen pours what he says are the ashes of the dead North







