Among several upcoming forums on innovation and entrepreneurship, one in particular caught my eye since it’s expected to draw some 1,500 attendees to New York City next month. This got me to thinking about how anxious people are these days to learn the secrets of coming up with marketable and potentially lucrative new ideas –
“Do Something” was a book I co-authored several years ago after meeting with Syracuse University students who said they were so overwhelmed by responsibilities that they couldn’t be bothered even thinking about the environment. This bothered me enough to explore the question of how anyone preoccupied with other concerns might be persuaded to become involved










