If you’re among those who watched the Academy Awards, or at least the news clip featured on the awards telecast, I wonder – what would you consider its most arresting moment? Most viewers, I believe, would say the sequence in which Sasha Baron Cohen pours what he says are the ashes of the dead North
This week, I was privileged to take part in a exercise the object of which was to help determine what brands can do to turn consumers into loyal followers and enthusiasts. Now, this particular meeting was conducted in accordance with the “Chatham House Rule,” which specifies that participants are free to use any information they