The Pet Promise Story: How Mission Built a $Multi-Billion Category

Tuesday, 01 September 2026 / Published in Insights
How a small team turned source–verified protein into a movement – and helped build the foundation for the natural pet food industry we know today. A Mission Before a Product Pet Promise never set out to be a pet food company. The mission came first: help farmers and ranchers who were doing things the right

Dancing in the Crosswalk: Finding Joy in the Morning Routine

Thursday, 27 August 2026 / Published in Insights
Dancing in the Crosswalk
How often do we trudge through our daily responsibilities, treating our routines like obligations to be endured rather than opportunities to create connection? Why not dance?

We weren’t built to tread water, we were built to swim

Tuesday, 25 August 2026 / Published in Insights
we were built to swim
5:02 AM. My phone rings. No number. No log. No explanation.“Don’t Stop Believin’” blasts out of the speaker. My actual alarm? Never went off. A ghost call woke me up instead. I had two choices: get annoyed, or take the hint. I took the hint. Here’s the truth that hit me before I even got

Always Think Big. No, Bigger. Always Think Bigger

Tuesday, 18 August 2026 / Published in Insights
think bigger image
This morning I walked down the hill of Point Loma into Ocean Beach, and my mind drifted, as it often does before a board meeting, to a question worth asking after thirty years around the same table: why am I still on this board? I’ve sat on this board for three decades. I’ve watched people

Too Blessed to Be Stressed: The Mantras That Carry Us Through

Thursday, 13 August 2026 / Published in Insights
Too blessed to be stressed
There is a distinct, quiet magic to a Monday morning walk along the coastline in Ocean Beach—especially when the air is cool, the streets are peaceful, and the day stretches out wide and full of possibility. Moments like that have a way of clearing the static and bringing people, phrases, and perspectives sharply into focus.

The Sweet Susie Effect or When the Streets Ask for Help

Tuesday, 11 August 2026 / Published in Insights
We walk through life wrapped in our routines, our conferences, and our private grievances. And every so often, the universe stops us to introduces us to a Susie

Why I Blog: Walking, Watching, Writing

Thursday, 06 August 2026 / Published in Insights
If I had to title my blog, it wouldn’t be clever or branded. It would just be: walking the streets, Point Loma to Ocean Beach, every day, paying attention to life. That’s it. That’s the whole premise.

Choosing Love in Plain Sight

Tuesday, 04 August 2026 / Published in Insights
Why does it take a major crisis or a rare moment of romance to bring out our best? Why can’t we choose to live with that level of care every single day?

The Flock Doesn’t Let Them Fall

Thursday, 30 July 2026 / Published in Insights
You don't just hope a young one learns to fly on its own. You swarm. Our job isn't just to help our children learn to fly. It's to help them soar.

Singing in the Rain

Tuesday, 28 July 2026 / Published in Insights
Growing up, I often felt like raindrops were literally falling on my head, as if I didn't quite fit anywhere. I was very much a loner. Sure, I had a few friends—lifers like Bill, and another dear friend Dallas—but my world was mostly my own. I didn't march to the standard drumbeat.