Sometimes, we give advice to other people, only to end up taking it ourselves. A recent example is the way in which I was reminded of the importance of properly “framing” whatever you are talking or thinking about – that is, presenting it in a context that generates a more positive spin. It came about when I received an e-mail from an individual who had seen Food Star on line asking if he could discuss it with me. I told him to call anytime, and he was on the phone just three minutes later, which made me take an immediate liking to him. He was young and eager to make a difference, and I deeply appreciated his seeking out my advice, so I wanted to give him all the time he needed.
My caller’s interest in the subject of food waste was what made me think of just how critical it can be to frame your business concept or proposition in a manner that invites the kind of results you’re looking for. So what I advised him was that using a negative focus in talking to retailers or food service operators about eliminating or dealing with food waste is not likely to create much in the way of traction or positive responses. But by taking a different approach to the same issue – that is, framing the conversation in terms of how fresher, better food with longer shelf life can be provided in retail store or restaurant venues — he would be far more apt to make a favorable impression and start a constructive dialogue going.
So I want to take this opportunity to thank Adam, the young man on the other end of the line, for reminding me of this. Because it just so happens I had been struggling with how to justify a recent acquisition, and after giving him that advice, I decided to follow it myself and reframe my whole approach to its viability. As a result, I am now of the opinion that it can be made into a successful venture – and convinced that a simple change in perspective can cause a lot of other things, both in business and in life, to have a positive outcome as well.