A hug is about as basic as it gets—two people, a pause, and a little warmth - but it’s quietly powerful. When we hug, our bodies release oxytocin, the bonding hormone that tells our nervous system, “You’re safe for a moment.” Cortisol, the stress hormone, drops. Heart rate and blood pressure can ease down. Shoulders relax. For a few seconds, the body steps out of “fight or flight” and back into “you’re okay.”
Coming off the Natural Products Expo, I’ve realized one thing in a big way. We, as humans, where never meant to experience the type of emotional and business stimulus that comes from bringing 70,000 passionate people together. Even if it is for a good reason… health and wellness. It creates what I call Natural Products Stimulus