I really like social media. As a way of interacting with consumers (and even family and friends) it is fresh and modern. The immediacy of it is undeniable, even though I struggle with the idea that we should all put down our phones and talk to each other. However, when it comes to the critical
It’s amazing to me how many people in business believe that good meetings are meetings that result in yet another meeting. When I recently became aware that our own creative team had become bogged down in another such meeting syndrome, it occurred to me that what we really needed to do was to stop “putting our heads together” so much
The Bartle Test of Gamer Psychology, based on a 1996 paper by British writer and game researcher Richard Bartle, was a topic I must admit not having been all that familiar with prior to attending the Gamification Summit in New York City. But once having learned a little about it, I am struck by its
In reflecting on 2010 and what may be in store for business in 2011, I have been struck by a couple of “aha moments” in regard to things I think will help determine which endeavors are most likely to succeed in the coming months. First, social media optimization (SMO) is going to be redefined. Already