Can Social Media Help Change The World?

Tuesday, 15 March 2016 / Published in Insights
I really like social media. As a way of interacting with consumers (and even family and friends) it is fresh and modern. The immediacy of it is undeniable, even though I struggle with the idea that we should all put down our phones and talk to each other. However, when it comes to the critical

Rather than just ‘coming together’, companies need to start coming up with bold new ideas

Monday, 09 February 2015 / Published in Insights
It’s amazing to me how many people in business believe that good meetings are meetings that result in yet another meeting.   When I recently became aware that our own creative team had become bogged down in another such meeting syndrome, it occurred to me that what we really needed to do was to stop “putting our heads together” so much

Of the four groups named in the Bartle Test, the Socializers’ role is key to driving reform

Thursday, 29 September 2011 / Published in Insights
The Bartle Test of Gamer Psychology, based on a 1996 paper by British writer and game researcher Richard Bartle, was a topic I must admit not having been all that familiar with prior to attending the Gamification Summit in New York City.   But once having learned a little about it, I am struck by its

Insights 2011: Knowing your company’s ‘Truth Gap’ may well be a key to its success in 2011

Thursday, 06 January 2011 / Published in Insights
In reflecting on 2010 and what may be in store for business in 2011, I have been struck by a couple of “aha moments” in regard to things I think will help determine which endeavors are most likely to succeed in the coming months. First, social media optimization (SMO) is going to be redefined. Already