Behavioral science-based high-tech games poised to dominate the future of marketing

Tuesday, 20 September 2011 / Published in Insights
Now that I’ve had a few days to digest all the insights I picked up from the Gamification Summit, I can say that the one underlying “ah ha moment” was when I realized how this group is using science to redefine marketing. This is a big deal. Gamification is really the science of behavior patterns,

‘Gamification Summit’ gives digital generation its turn to advance an age-old human attribute

Friday, 16 September 2011 / Published in Insights
Ever have one of those dreams where you’re back in school and suddenly realize that you haven’t been doing your homework and are totally unprepared for a big exam that’s about to take place? Well, I experienced that same sort of sinking feeling at 3 a.m. the other morning – only I wasn’t asleep.  In