Back in 1948, British author George Orwell, in his final and most famous novel, “1984,” predicted a world in which all-seeing electronic eyes would give authorities the power to spy on everyone, as reflected in the slogan “Big Brother is watching you.” What has actually occurred since the real year 1984, however, has turned
In reflecting on 2010 and what may be in store for business in 2011, I have been struck by a couple of “aha moments” in regard to things I think will help determine which endeavors are most likely to succeed in the coming months. First, social media optimization (SMO) is going to be redefined. Already
Commodities the planet, and the relationship between pricing and the Web — this may seem to be an unlikely grouping, but I believe that taken together it will have a significant impact on consumer product companies this year. Why? Well, for one thing, we’re going to be entering a volatile time for commodities as the