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Executive Coach & Management Consultant Anthony Zolezzi

Anthony Zolezzi is an entrepreneur and CEO. He has founded and successfully sold more than a dozen companies.

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Email: anthonyzolezzi@icloud.com

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April 26, 2025

Year: 2011

My ‘Business Guru’ Returns With A Concept That Could Be The Salvation Of Corporations

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Anthony Zolezzi
Monday, 03 October 2011 / Published in Insights
More than three decades ago, Michael Porter, the Harvard-based professor and strategist, came out with a book “Competitive Advantage,” which resulted in him becoming my personal business guru. Prior to the book’s publication, an article he wrote for Harvard Business Review identified five competitive forces — customer power, supplier power, threat of new entrants, substitute
Competitive Advantagefive competitive forcesMichael Porterprofessor porter

Of the four groups named in the Bartle Test, the Socializers’ role is key to driving reform

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Anthony Zolezzi
Thursday, 29 September 2011 / Published in Insights
The Bartle Test of Gamer Psychology, based on a 1996 paper by British writer and game researcher Richard Bartle, was a topic I must admit not having been all that familiar with prior to attending the Gamification Summit in New York City.   But once having learned a little about it, I am struck by its
Arab Springbartle quotientbartle testgamificationrichard bartlesocial media

It takes a real entrepreneur to convert a mere idea into a successful enterprise

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Anthony Zolezzi
Tuesday, 27 September 2011 / Published in Insights
You’ve no doubt heard people in business attempt to anticipate what the next breakthrough idea will be. But what they probably should be wondering is: who will be responsible for developing the next such idea? That’s because new ideas are being generated every day, and some of them may hold great possibilities.  But a promising
begreenpackaging.comentrepreneursgypsy teajason fostermyreplenish.comron blitzersuccessful start-upzhena muzyka

A ‘weird’ new public-service campaign shows gracious living can go hand-in-hand with fun

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Anthony Zolezzi
Friday, 23 September 2011 / Published in Insights
Just this morning, only a day or so after writing my previous blog about the idea of “fun and fame” being the key to using our brains for positive change I ran across a public-service campaign called “Wasting Water is Weird.” It features a quiz to find out just how ‘weird” you are when it
environmental protection agencyEPAHRH Prince CharleskohlerRip the dripsaving water PSAwasting water is weird

Advancements in gaming make me confident we can play to win on environmental issues

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Anthony Zolezzi
Thursday, 22 September 2011 / Published in Insights
This week, for the first time in many years, I felt encouraged about the challenges we face in regard to carbon emissions, climate change and other major environmental issues, and about the behavioral changes that meeting them will require. As odd as it might sound, I credit my exposure to the amazing advancements now taking
climate changecorporate responsibility commit forumgame mechanicsgreenopolisrecyclebank

‘Fun and fame’ may well offer the key to using our brains for positive change

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Anthony Zolezzi
Wednesday, 21 September 2011 / Published in Insights
The idea of “fun and fame” needs to be incorporated into everything we do — not just occasionally, but on an everyday basis. Why? Because we want to feel good about what we are doing, and we as humans are biologically wired for this positive feeling.  When we feel good about something, our brains produce
dopaminefeeling goodfun and famegamificationwired to feel good

Behavioral science-based high-tech games poised to dominate the future of marketing

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Anthony Zolezzi
Tuesday, 20 September 2011 / Published in Insights
Now that I’ve had a few days to digest all the insights I picked up from the Gamification Summit, I can say that the one underlying “ah ha moment” was when I realized how this group is using science to redefine marketing. This is a big deal. Gamification is really the science of behavior patterns,
folditfor purpose video gamegamificationgamification summittechnological innovationstraditional marketinguniversity of Washingtonvideo games

An exhilarating week ‘wakes me up’ to a host of exciting new possibilities

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Anthony Zolezzi
Monday, 19 September 2011 / Published in Insights
Sometimes you have such an eventful week, you can’t sleep. I’ve just had that kind of week, hopping between a conference on wastewater, the Gamification Summit and the Food Marketing Institute Sustainability Summit (which I’ll discuss in an upcoming blog), as well as meeting with representatives of Central African countries. The adrenaline required to keep
Gabe ZichermannMordekai LebouveSustainability summitsustainable seafood

New generation of games can motivate with fun and fame, not guilt and shame

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Anthony Zolezzi
Sunday, 18 September 2011 / Published in Insights
While I’m accustomed to speaking before large groups, I must admit to being a bit more nervous than usual as it came time for me to give a little talk as a panel member at the Gamification Summit.  But I guess that was only natural, since most of the people in the audience were about
Anath PaiFlower Powergamification

‘Gamification Summit’ gives digital generation its turn to advance an age-old human attribute

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Anthony Zolezzi
Friday, 16 September 2011 / Published in Insights
Ever have one of those dreams where you’re back in school and suddenly realize that you haven’t been doing your homework and are totally unprepared for a big exam that’s about to take place? Well, I experienced that same sort of sinking feeling at 3 a.m. the other morning – only I wasn’t asleep.  In
gamification summitgaminggreenopolisoceanopolis
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