In reflecting on 2010 and what may be in store for business in 2011, I have been struck by a couple of “aha moments” in regard to things I think will help determine which endeavors are most likely to succeed in the coming months. First, social media optimization (SMO) is going to be redefined. Already
Commodities the planet, and the relationship between pricing and the Web — this may seem to be an unlikely grouping, but I believe that taken together it will have a significant impact on consumer product companies this year. Why? Well, for one thing, we’re going to be entering a volatile time for commodities as the