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Executive Coach & Management Consultant Anthony Zolezzi

Anthony Zolezzi is an entrepreneur and CEO. He has founded and successfully sold more than a dozen companies.

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Email: anthonyzolezzi@icloud.com

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April 28, 2025

Category: Insights

A ‘weird’ new public-service campaign shows gracious living can go hand-in-hand with fun

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Anthony Zolezzi
Friday, 23 September 2011 / Published in Insights
Just this morning, only a day or so after writing my previous blog about the idea of “fun and fame” being the key to using our brains for positive change I ran across a public-service campaign called “Wasting Water is Weird.” It features a quiz to find out just how ‘weird” you are when it
environmental protection agencyEPAHRH Prince CharleskohlerRip the dripsaving water PSAwasting water is weird

Advancements in gaming make me confident we can play to win on environmental issues

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Anthony Zolezzi
Thursday, 22 September 2011 / Published in Insights
This week, for the first time in many years, I felt encouraged about the challenges we face in regard to carbon emissions, climate change and other major environmental issues, and about the behavioral changes that meeting them will require. As odd as it might sound, I credit my exposure to the amazing advancements now taking
climate changecorporate responsibility commit forumgame mechanicsgreenopolisrecyclebank

‘Fun and fame’ may well offer the key to using our brains for positive change

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Anthony Zolezzi
Wednesday, 21 September 2011 / Published in Insights
The idea of “fun and fame” needs to be incorporated into everything we do — not just occasionally, but on an everyday basis. Why? Because we want to feel good about what we are doing, and we as humans are biologically wired for this positive feeling.  When we feel good about something, our brains produce
dopaminefeeling goodfun and famegamificationwired to feel good

Behavioral science-based high-tech games poised to dominate the future of marketing

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Anthony Zolezzi
Tuesday, 20 September 2011 / Published in Insights
Now that I’ve had a few days to digest all the insights I picked up from the Gamification Summit, I can say that the one underlying “ah ha moment” was when I realized how this group is using science to redefine marketing. This is a big deal. Gamification is really the science of behavior patterns,
folditfor purpose video gamegamificationgamification summittechnological innovationstraditional marketinguniversity of Washingtonvideo games

An exhilarating week ‘wakes me up’ to a host of exciting new possibilities

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Anthony Zolezzi
Monday, 19 September 2011 / Published in Insights
Sometimes you have such an eventful week, you can’t sleep. I’ve just had that kind of week, hopping between a conference on wastewater, the Gamification Summit and the Food Marketing Institute Sustainability Summit (which I’ll discuss in an upcoming blog), as well as meeting with representatives of Central African countries. The adrenaline required to keep
Gabe ZichermannMordekai LebouveSustainability summitsustainable seafood

New generation of games can motivate with fun and fame, not guilt and shame

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Anthony Zolezzi
Sunday, 18 September 2011 / Published in Insights
While I’m accustomed to speaking before large groups, I must admit to being a bit more nervous than usual as it came time for me to give a little talk as a panel member at the Gamification Summit.  But I guess that was only natural, since most of the people in the audience were about
Anath PaiFlower Powergamification

‘Gamification Summit’ gives digital generation its turn to advance an age-old human attribute

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Anthony Zolezzi
Friday, 16 September 2011 / Published in Insights
Ever have one of those dreams where you’re back in school and suddenly realize that you haven’t been doing your homework and are totally unprepared for a big exam that’s about to take place? Well, I experienced that same sort of sinking feeling at 3 a.m. the other morning – only I wasn’t asleep.  In
gamification summitgaminggreenopolisoceanopolis

Feeling more buoyant than ever as I find myself ‘taking on water’

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Anthony Zolezzi
Wednesday, 14 September 2011 / Published in Insights
This past weekend, I went on a quest for new knowledge, traveling to Phoenix for my first summit on water, with all the anticipation of a kid going to a new school. Learning new things about a subject or commodity that most people take for granted is always exciting, but what I really find intriguing

Dropping out of the ‘ownership society’ makes me wonder if ‘owning’ is for real

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Anthony Zolezzi
Tuesday, 13 September 2011 / Published in Insights
Like a lot of people, I have been indoctrinated with the idea that owning a home is the fulfillment of the “American dream.”  But after spending a recent weekend in my West Hollywood apartment, rather than airborne to some distant city or country, it occurred to me that I now seem to find apartment living

Any new jobs we create should be the kind that fill workers with pride and enthusiasm

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Anthony Zolezzi
Friday, 09 September 2011 / Published in Insights
Admittedly, the president’s speech on jobs Thursday night stirred up a lot of emotions in me, although I’m not exactly sure why. I thought I was over politics and watching speeches, and was really only focused on the football game it preceded. In fact, I had already pretty much written off Obama, as have a
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