Three secrets for unlocking the value proposition and making it work

Thursday, 05 March 2020 / Published in Insights
Recently I was reminded of how difficult it can be to get the value proposition right, especially for a new disruptive business or a new division of a base business. I think of it like one of those old master combination locks that has three different number code with numbers from 1- 40 and how

What’s Your Value Proposition In One Sentence?

Tuesday, 08 March 2016 / Published in Insights
Our innovation group recently put a powerpoint together that turned out to be over 60 slides — not by our choice, but at the client’s request. My point here is, by the time you get to 60 slides, I think you start to get more and more into your own head, you start drinking your