Three secrets for unlocking the value proposition and making it work

Thursday, 05 March 2020 / Published in Insights
Recently I was reminded of how difficult it can be to get the value proposition right, especially for a new disruptive business or a new division of a base business. I think of it like one of those old master combination locks that has three different number code with numbers from 1- 40 and how

Doers Need To Feed Their Creativity

Tuesday, 13 March 2018 / Published in Insights
Are you feeding your creative side? Are you embracing your need for creativity, and do you understand that releasing creativity can actually make your business life more successful? I started thinking about creativity while I was at the Natural Products Expo West 2018 in Anaheim, CA, this week. It was such an incredible gathering that

Details Can Destroy Creativity  

Wednesday, 11 March 2015 / Published in Insights
Recently, I was working with a young entrepreneur who has an incredible vision for a product. In fact, he already has prototypes that operate at about 60% of what his expectation is. What was really interesting to me was to watch how different people react to this start-up’s product. What hit me was that questioning