I spent my Wednesday morning giving the opening talk at the UCSD Ignite Conference, so I thought I’d share my notes with you today. Over the past month as I’ve been traveling, I’ve thought a lot about what I would say at this important gathering, igniting the entrepreneurial spirit with a day of hands-on learning,

Recently, I visited with a very smart Silicon Valley CEO. We were discussing a new product that he is very excited about and the product got me very excited as well. He was really challenging me for insights into the marketing and the launch of the product. He was struggling with the “how to scale”

Around the turn of the millennium, the organic foods industry was coming of age, natural products were going mainstream, and the public was becoming educated on the dangers of consuming heavily processed, industrial food products. Almost overnight, millions more people grew willing to spend a premium for foods that would help them and their loved