In my previous blog, I put forth the premise that companies should stop focusing on the one-dimensional idea of “going green” and concentrate instead on the goal of achieving sustainability, which involves a three-dimensional focus on the ability of people, the planet and profit to all survive and thrive. Now I’d like to carry this

Lately, I have started rethinking the value of businesses “going green.” When companies spend money to make their products or manufacturing methods “greener,” but find consumers are reluctant to pay a corresponding “green” surcharge, what they have done is to substitute one form of green – the environmental kind – for another — the monetary