If you’re among those who watched the Academy Awards, or at least the news clip featured on the awards telecast,  I wonder – what would you consider its most arresting moment? Most viewers, I believe, would say the sequence in which Sasha Baron Cohen pours what he says are the ashes of the dead North

Lately I have been contemplating business models – what makes them unique, and what attributes are apt to produce really big wins. A few of these, such as Bubba Gump Shrimp and Crocs, I have discussed in past blogs, but today I want to talk about what I call the “crazy” factor. I am coming

This week, I was privileged to take part in a exercise the object of which was to help determine what brands can do to turn consumers into loyal followers and enthusiasts.  Now, this particular meeting was conducted in accordance with the “Chatham House Rule,” which specifies that participants are free to use any information they