In reflecting on the first week of our Greenopolis merger with Recyclebank, I realized just how relevant the new entity we’ve formed is to the topic of replacing unworkable old models that I’ve talked about in some of my previous blogs.
In this case, the old model would be the practice of putting our collective trash in the ground and leaving it there to rot, whereas the efforts of our combined organizations in diverting material from landfills to reuse is the new model. This approach is one that sets the stage for a multiple range of new businesses, which I will talk about in a future blog. But what I wanted to describe in this one was the most exciting part of this transition for me — the sheer enthusiasm for it shown by the people I met from Recyclebank. The atmosphere in which this union took place was alive with fun energy and vibrancy. How refreshing to think of such terms being associated with diverting waste streams!
The exuberance and passion they demonstrated were so contagious, in fact, that they’ve reinvigorated my own sense of commitment toward our mission. I now feel so pumped that I’m determined to go out and find some businesses that can make good use of those materials, and thus join us in changing the old practice of simply disposing of waste to the new idea of making waste obsolete.
