Today, I’m both excited and delighted to announce a merger that should be welcome news for everyone concerned about the keeping the planet habitable: the union of Greenopolis Social Recycling with the leader in consumer engagement and rewards, RecycleBank. By combining forces and resources, these two enterprises, representing the country’s most progressive reprocessing and tracking programs, will now be in a position to introduce ever more innovative recycling technologies designed to raise consumer participation to new levels.
The accomplishments of both companies in this emerging field have been impressive. RecycleBank currently works with more than 300 communities to increase diversion rates by rewarding the households and consumers for taking part, and Greenopolis in two years has developed a network of nearly 2,000 on-the-go locations, which have been responsible for keeping approximately 20 million beverage containers out of landfills. Given these accomplishments, there’s no telling what new advancements in the field might result from their working together.
And here’s some icing on the cake: RecycleBank will be able to offer its rewards platform going forward to Waste Management’s 20 million customers. The scale and scope it offers is what the recycling industry needs to be really effective in closing loops, so that rather than energy being wasted in the creation of new packaging, existing containers can continue to be reused.
This marriage marks a big step towards our goals of greatly reducing the waste of our planet’s precious resources and the pollution that accompanies it. Congratulations to all involved at Reyclebank, Greenopolis and Waste Management who helped bring this about. The people and the planet owe you a debt of gratitude.