Humble beginnings motivate confidence that you can do whatever you set out to accomplish.



Never stop innovating and continue to be curious and optimistic about business.



Always aspire to make unconventional change and do it with enthusiasm.



Do something you love and change the world in your own unique way.


The latest things I’m thinking about, advocating or experiencing.

Posted by Anthony Zolezzi

Category Insights

a cup of coffee with a heart shape toned with a retro vintage instagram filter


Recently, I walked through a little beach town in Southern California, looking for a cup of coffee a...

Posted by Anthony Zolezzi

Category Insights

detailed illustration of a compass with humility text, eps10 vector

Humility Versus Ego

Last week, after coming off the glow of the incredible and extraordinary gathering, I had to get ba...

Posted by Anthony Zolezzi

Category Insights

singing in the rain color vector on white

Singing In The Rain

Yesterday and today it rained in San Diego and Southern California. It’s such a rare occurrence, t...


The desire to create unconventional change has allowed Anthony to connect thousands of optimistic leaders to invigorate their businesses with new innovations and their people with new energy.


Humility Versus Ego
Singing In The Rain
Independence Afterglow
The Vibration Of Your Voice
Thee Before Me
Time: Taking the Deep Fat Out Of The French Fry
Hidden Agendas


ANTHONY ZOLEZZI / Serial Entrepreneur, Innovation & Profitability Adviser, Author

anthony zolezzi

Anthony Zolezzi is a serial entrepreneur who plays a leading role in advising corporations on ways to innovate with their existing strengths given the expectations of today’s socially conscious culture, while increasing profitability and uncovering new innovations. His work has resulted in numerous entrepreneurial companies and product developments focused on sustainability and health.

Some of Zolezzi’s most recent business ventures include creating the partnership between Wild Oats and Walmart to make organic products both affordable and accessible, which has become one of the most successful product launches in Walmart’s history with sales of $2 million per week during the first nine months. He also co-founded Code Blue Recycling, which filed 19 patents on unique recycling technologies. When he sold Code Blue Recycling to Waste Management it become Greenopolis (short for “Greening the Metropolis”), a community-based recycling rewards program that resulted in products such as the Pepsi Dream Machine. Zolezzi also co-founded and launched Pet Promise natural pet food that quickly became the leader in the natural pet food industry resulting in a multi-million dollar sale to Nestlé Purina and paved the way for the current multi-billion dollar natural pet-food industry…


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