Humble beginnings motivate confidence that you can do whatever you set out to accomplish.



Never stop innovating and continue to be curious and optimistic about business.



Always aspire to make unconventional change and do it with enthusiasm.



Do something you love and change the world in your own unique way.


The latest things I’m thinking about, advocating or experiencing.

Posted by Anthony Zolezzi

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Large group of friends making a toast with beer while hanging out at a restaurant

Your Posse

While the ink was drying on the blog I wrote last week —Don’t Drink Your Own Kool-Aid, an  amaz...

Posted by Anthony Zolezzi

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SPENCER WISCONSIN May 12 2015 Package of Lemon Lime Flavored Kool-Aid. Kool-Aid is now owned by Kraft Foods and was invented in 1927

Don’t Drink Your Own Kool-Aid

Today I was reminded of a lesson I thought I had learned many years ago. It was a humbling experienc...

Posted by Anthony Zolezzi

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Switch button positioned on the word maximum black background and red light. Conceptual image for illustration of high level of risks.

Move On

As you can tell from my two previous blogs this week, my head is spinning as I try to process all th...


The desire to create unconventional change has allowed Anthony to connect thousands of optimistic leaders to invigorate their businesses with new innovations and their people with new energy.


Don’t Drink Your Own Kool-Aid
My latest post on The CEO Magazine
What are you going to do today to not be afraid? #nofear #achieve #success #entrepreneur #succeed
Watch my @bizrockstars interview today at 2:15 pm pst on under the 'watch live' tab and get #entrepreneur tips!
The Incredible And Extraordinary Week Of November 1st
Listen to my @bizrockstars interview tomorrow at 2:15 PM PST & get #startup #business advice!
Have A Sense Of Humor


ANTHONY ZOLEZZI / Serial Entrepreneur, Innovation & Profitability Adviser, Author

anthony zolezzi

Anthony Zolezzi is a serial entrepreneur who plays a leading role in advising corporations on ways to innovate with their existing strengths given the expectations of today’s socially conscious culture, while increasing profitability and uncovering new innovations. His work has resulted in numerous entrepreneurial companies and product developments focused on sustainability and health.

Some of Zolezzi’s most recent business ventures include creating the partnership between Wild Oats and Walmart to make organic products both affordable and accessible, which has become one of the most successful product launches in Walmart’s history with sales of $2 million per week during the first nine months. He also co-founded Code Blue Recycling, which filed 19 patents on unique recycling technologies. When he sold Code Blue Recycling to Waste Management it become Greenopolis (short for “Greening the Metropolis”), a community-based recycling rewards program that resulted in products such as the Pepsi Dream Machine. Zolezzi also co-founded and launched Pet Promise natural pet food that quickly became the leader in the natural pet food industry resulting in a multi-million dollar sale to Nestlé Purina and paved the way for the current multi-billion dollar natural pet-food industry…


©2015 Anthony Zolezzi, all rights reserved.