Humble beginnings motivate confidence that you can do whatever you set out to accomplish.


Never stop innovating and continue to be curious and optimistic about business.


Always aspire to make unconventional change and do it with enthusiasm.


Do something you love and change the world in your own unique way.


The latest things I’m thinking about, advocating or experiencing.

Posted by Sebrina Smith

Category Insights

good job - congratulation a stack of colorful sticky notes on cork bulletin board


I love the concept of photobombs. They are fun to do and fun to look at. My favorite is the young ...

Posted by Anthony Zolezzi

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A woodsman's axe at rest in a block of wood which is in front of a large pile of cut logs.

Chopping Wood

This week was fantastic, incredible and jump-for-joy great! But I will tell you one little secret, i...

Posted by Anthony Zolezzi

Category Insights

Life Begins at the end of Your Comfort Zone written on a board with a business man on background

Family Office

Recently, I was challenged in a very different way than I usually am. I was invited to a conference ...


The desire to create unconventional change has allowed Anthony to connect thousands of optimistic leaders to invigorate their businesses with new innovations and their people with new energy.


Hidden Agendas
Serge The Concierge: A Good Catch, Wisdom from the Fishing Boat with Anthony Zolezzi
Keep On Walking
Keep On Walking
Keep On Walking


ANTHONY ZOLEZZI / Serial Entrepreneur, Innovation & Profitability Adviser, Author

anthony zolezzi

Anthony Zolezzi is a serial entrepreneur who plays a leading role in advising corporations on ways to innovate with their existing strengths given the expectations of today’s socially conscious culture, while increasing profitability and uncovering new innovations. His work has resulted in numerous entrepreneurial companies and product developments focused on sustainability and health.

Some of Zolezzi’s most recent business ventures include creating the partnership between Wild Oats and Walmart to make organic products both affordable and accessible, which has become one of the most successful product launches in Walmart’s history with sales of $2 million per week during the first nine months. He also co-founded Code Blue Recycling, which filed 19 patents on unique recycling technologies. When he sold Code Blue Recycling to Waste Management it become Greenopolis (short for “Greening the Metropolis”), a community-based recycling rewards program that resulted in products such as the Pepsi Dream Machine. Zolezzi also co-founded and launched Pet Promise natural pet food that quickly became the leader in the natural pet food industry resulting in a multi-million dollar sale to Nestlé Purina and paved the way for the current multi-billion dollar natural pet-food industry…


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