Humble beginnings motivate confidence that you can do whatever you set out to accomplish.



Never stop innovating and continue to be curious and optimistic about business.



Always aspire to make unconventional change and do it with enthusiasm.



Do something you love and change the world in your own unique way.


The latest things I’m thinking about, advocating or experiencing.

Posted by Anthony Zolezzi

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earth overshoot day

Earth Overshoot Day 2016

August 8th is Earth Overshoot Day. This is the day when humanity’s global demand for ecological ...

Posted by Anthony Zolezzi

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You Make The Difference Inspirational message written on vintage wooden board. Motivational concept image

What If We Change Earth Day To Aspire Day?

Because today is Earth Day and everything that has to do with making a difference in this world star...

Posted by Anthony Zolezzi

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Hand holding earth on world clouds map background Elements of this image furnished by NASA

How To Sustain Sustainability

As I’m writing this, Earth Day 2016 is just around the corner – but I must admit that this y...


The desire to create unconventional change has allowed Anthony to connect thousands of optimistic leaders to invigorate their businesses with new innovations and their people with new energy.



ANTHONY ZOLEZZI / Serial Entrepreneur, Innovation & Profitability Adviser, Author

anthony zolezzi

Anthony Zolezzi is a serial entrepreneur who plays a leading role in advising corporations on ways to innovate with their existing strengths given the expectations of today’s socially conscious culture, while increasing profitability and uncovering new innovations. His work has resulted in numerous entrepreneurial companies and product developments focused on sustainability and health.

Some of Zolezzi’s most recent business ventures include creating the partnership between Wild Oats and Walmart to make organic products both affordable and accessible, which has become one of the most successful product launches in Walmart’s history with sales of $2 million per week during the first nine months. He also co-founded Code Blue Recycling, which filed 19 patents on unique recycling technologies. When he sold Code Blue Recycling to Waste Management it become Greenopolis (short for “Greening the Metropolis”), a community-based recycling rewards program that resulted in products such as the Pepsi Dream Machine. Zolezzi also co-founded and launched Pet Promise natural pet food that quickly became the leader in the natural pet food industry resulting in a multi-million dollar sale to Nestlé Purina and paved the way for the current multi-billion dollar natural pet-food industry…


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