Humble beginnings motivate confidence that you can do whatever you set out to accomplish.



Never stop innovating and continue to be curious and optimistic about business.



Always aspire to make unconventional change and do it with enthusiasm.



Do something you love and change the world in your own unique way.


The latest things I’m thinking about, advocating or experiencing.

Posted by Anthony Zolezzi

Category Insights

How to Surprise and Delight Your Customers, Wow Pop Art Man. Young Surprised Man In Glasses With Open Mouth.

How To Surprise And Delight Your Customers A-Z Of Business

What if I told you that the ability to surprise and delight your customers is a great way to make an...

Posted by Anthony Zolezzi

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Will Elitism Hamper Amazon Buying Whole Foods? Whole Food Market exterior sign. Whole Foods is an American foods supermarket chain specializing in natural and organic foods.

Will Elitism Hamper Amazon Buying Whole Foods?

Today I have been asked many times about my take on the headline “Amazon Buying Whole Foods.&#...

Posted by Anthony Zolezzi

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Work Stress making you angry? Business Repent! A woman looks tired stress in office

Work Stress Making You Angry? Repent,Ye Sinner! Business Repent That Is…

If work stress has made you act like a jerk to business associates in the past, it’s time to repen...


The desire to create unconventional change has allowed Anthony to connect thousands of optimistic leaders to invigorate their businesses with new innovations and their people with new energy.


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ANTHONY ZOLEZZI / Serial Entrepreneur, Innovation & Profitability Adviser, Author

anthony zolezzi

Anthony Zolezzi is a serial entrepreneur who plays a leading role in advising corporations on ways to innovate with their existing strengths given the expectations of today’s socially conscious culture, while increasing profitability and uncovering new innovations. His work has resulted in numerous entrepreneurial companies and product developments focused on sustainability and health.

Some of Zolezzi’s most recent business ventures include creating the partnership between Wild Oats and Walmart to make organic products both affordable and accessible, which has become one of the most successful product launches in Walmart’s history with sales of $2 million per week during the first nine months. He also co-founded Code Blue Recycling, which filed 19 patents on unique recycling technologies. When he sold Code Blue Recycling to Waste Management it become Greenopolis (short for “Greening the Metropolis”), a community-based recycling rewards program that resulted in products such as the Pepsi Dream Machine. Zolezzi also co-founded and launched Pet Promise natural pet food that quickly became the leader in the natural pet food industry resulting in a multi-million dollar sale to Nestlé Purina and paved the way for the current multi-billion dollar natural pet-food industry…


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