Humble beginnings motivate confidence that you can do whatever you set out to accomplish.



Never stop innovating and continue to be curious and optimistic about business.



Always aspire to make unconventional change and do it with enthusiasm.



Do something you love and change the world in your own unique way.


The latest things I’m thinking about, advocating or experiencing.

Posted by Anthony Zolezzi

Category Insights

fill the gaps, 3D rendering, vintage old red sign

A-Z Of Business: Gap Analysis

Real innovation and big revelations seem to come wherever there are gaps in what everyone else in an...

Posted by Anthony Zolezzi

Category Insights

Man Hand writing Wake Up and Be Fabulous with black marker on visual screen. Business technology internet concept. Modern business skyscrapers background. Stock Photo

Fun And Fame? How About Making Everyone And Everything Fabulous, Too!

My last blog in the A- Z of Business series was “F” for fun and famous, and it was about...

Posted by Anthony Zolezzi

Category Insights

Concept image of a Calendar with the text: You Rock

A-Z Of Business: Fun And Fame

Guilt and shame don’t work. Fun and fame do. Make everything in life fun. Yes, fun, and make every...


The desire to create unconventional change has allowed Anthony to connect thousands of optimistic leaders to invigorate their businesses with new innovations and their people with new energy.


A-Z Of Business: Gap Analysis
Fun And Fame? How About Making Everyone And Everything Fabulous, Too!
A-Z Of Business: Fun And Fame
Emulate The Extraordinary With Enthusiasm—Yep, Enthusiasm!
What If 2017 Is The Most Incredible Year?
The A-Z Of Business: Emulate The Extraordinary
Dig Deep And Use Diligence For Every Detail
The A-Z Of Business: Dismantle
The Uncomfortable Part Of Your Comfort Zone
The A-Z Of Business: Collaborate Outside Of Your Comfort Zone


ANTHONY ZOLEZZI / Serial Entrepreneur, Innovation & Profitability Adviser, Author

anthony zolezzi

Anthony Zolezzi is a serial entrepreneur who plays a leading role in advising corporations on ways to innovate with their existing strengths given the expectations of today’s socially conscious culture, while increasing profitability and uncovering new innovations. His work has resulted in numerous entrepreneurial companies and product developments focused on sustainability and health.

Some of Zolezzi’s most recent business ventures include creating the partnership between Wild Oats and Walmart to make organic products both affordable and accessible, which has become one of the most successful product launches in Walmart’s history with sales of $2 million per week during the first nine months. He also co-founded Code Blue Recycling, which filed 19 patents on unique recycling technologies. When he sold Code Blue Recycling to Waste Management it become Greenopolis (short for “Greening the Metropolis”), a community-based recycling rewards program that resulted in products such as the Pepsi Dream Machine. Zolezzi also co-founded and launched Pet Promise natural pet food that quickly became the leader in the natural pet food industry resulting in a multi-million dollar sale to Nestlé Purina and paved the way for the current multi-billion dollar natural pet-food industry…


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